Branding is not about how hard you can yell, how much you can interrupt people, or how much you can manipulate the market to look in a certain direction or think and feel in a certain way simply because you tell them to (over and over and over). More than anything, to me a brand is a promise and it is built on trust. And trust takes time. |
| A brand is a person’s gut feeling about company |
| It’s what THEY say it is.” |
| . The logo won’t help make a sell or make a point, but the clutter it brings does add unnecessary noise and makes the presentation visuals look like a commercial |
| The logo is an important part of the outward expression of a brand (part of brand identity), but the meaning of brand and branding goes far, far deeper than simply making one’s logo as recognizable as possible |
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