Prepare for every event. We now have many search engines to use to find out about the event, association, company or
organization. Take note of the news on the site, the people highlighted and the news that is noted. Find out who you need to
meet and who you want to meet. Ask your network or the event host to make the introduction. |
Prepare a self-introduction. Be ready so that you can introduce yourself if there is no greeting committee. It’s a seven to nine second pleasantry, not a thirty second elevator speech, and key it to the event so others know why you are attending. That will help them figure out what to say to you. |
Approach the person standing alone. He or she will welcome your company. No one, even CEO’s, want to stand in a room by themselves. It just feels dorky. |
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| Most copywriting on the web sucks because it’s written for the writer, not for the reader. Write for the reader. That is all. |
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1 gem from a great post. The guy is a real ninja
| Each night before you go to bed, prepare a 3×5 index card with a short list of 3 to 5 things that you will do the next day. |
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Writer: So, we need to nail down your specialty so we can communicate about it.
Owner: What, just one thing?
Writer: Well, maybe 2. But, no more.
Owner: Won’t we limit the number of customers who will use us if we limit it?
Writer: No. It will increase because those who want exactly what you do will go to you first.
Owner: I don’t buy it. If we have to say we specialize, then say we specialize in everything! |
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